20mg Nic Salts

20mg is the strongest nicotine e-liquid that may legally be sold in the UK. Every product on this page — 167 of them, from 11 brands at £2.25 to £2.99 — is available in a 20mg option, selected on the product page.

Why this page and the 10mg page share products

Strength is a variant, not a separate product. Most of our nic salt range is bottled at both 10mg and 20mg, so the same flavour legitimately appears in both strength categories. You are not seeing duplicates — you are seeing the range that offers a 20mg option, and you choose the strength when you add it to the basket.

What 20mg suits

20mg is the strength most small refillable pod kits are built around. Those devices run at low power and deliver a modest amount of liquid per puff, so the concentration in the liquid does the work. The same 20mg bottle in a high-power sub-ohm device delivers far more nicotine per puff, which is why higher-power hardware is normally paired with much lower strengths.

The legal ceiling

The 20mg/ml cap comes from the Tobacco and Related Products Regulations, alongside the 10ml limit on nicotine-containing bottles and the 2ml limit on tanks and pods. Nothing sold lawfully in the UK exceeds it, so a product advertised as stronger is a reason to be careful about where it came from.

Coming down from 20mg

If 20mg feels stronger than you want, the usual next step is the same flavour at 10mg rather than a different device. Keeping one variable fixed makes it obvious whether the change was the strength or the liquid.

What 20mg does not mean

It is a concentration, not a dose. 20mg/ml means every millilitre of liquid contains 20mg of nicotine — how much you take in depends entirely on how much liquid your device vaporises. This is why the same 20mg bottle behaves so differently in a low-power pod and a high-power kit, and why matching the strength to the hardware matters more than picking the highest number available.

Signs the strength is wrong for you

Too strong generally shows up as harshness at the back of the throat, or as lightheadedness shortly after use. Too weak shows up as vaping far more often than you expected. Either is a reason to change strength rather than device — and to change one variable at a time, keeping the flavour the same, so the result is readable.

Storage and shelf life

Keep bottles closed, upright, out of direct sunlight and away from heat. Nicotine liquid darkens as it ages, which is oxidation of the flavourings rather than spoilage, though flavour fades with it. Most bottles carry a best-before date.

Multi-buy

Applied automatically in the basket across the 10ml range, and strengths can be mixed within one offer.

Choosing in three questions

Almost every liquid decision comes down to the same three, in this order.

1. What does your device take? A pod kit or MTL tank wants 10ml 50/50 or nic salt. A sub-ohm kit wants a VG-heavy shortfill. Getting this wrong is what burns coils, and no change of flavour will fix it.
2. What strength? Low-power devices are generally paired with the upper end of the range, higher-power devices with much lower strengths, because power decides how much liquid — and therefore how much nicotine — each puff delivers.
3. What flavour? Only now. It is the part everyone starts with and the part that matters least to whether the setup works.

If a setup is not working, change one variable at a time and keep the other two fixed. Changing device, strength and flavour together leaves no way to tell which one was the problem.

The terms you will meet, in plain English

What UK law fixes, in one place

These apply to every retailer selling lawfully in the UK, so a product advertised outside them is a reason to look closely at where it came from. They are also why the range looks the way it does — a 10ml bottle is not a small version of something bigger, it is the whole category for nicotine liquid.

For adults aged 18 or over only. Age verification is required at checkout.